With all the over-the-counter and prescription 
products available for treating a wide array of skin care conditions, 
most people are not aware of which dry skin treatment lotions are the 
best for one's skin.
 
BEVERLY HILLS, CA, February 02, 2013 /24-7PressRelease/ -- With all the
 over-the-counter and prescription products available for treating a 
wide array of skin care conditions, most people are not aware of which 
dry skin treatment lotions are the best for 
one's skin.
 Hundreds of new lotions come out onto the market each year; most 
dermatologists don't actually know the ingredients that go into them or 
the actual tests that were done to support the healing claims.
There are only a few points that consumers need to be on the lookout for, when deciding about proper dry skin treatment:
#1. Using the wrong lotion can cause dry skin
Some conventional lotions contain heavy artificial moisturizers and 
dangerous synthetic chemicals. These lotions coat the skin in a greasy 
film, giving the illusion of moisture, while they are actually damaging 
the way a person's skin functions naturally. Artificial moisturizers 
trick skin into thinking that it has enough moisture, causing a signal 
for the skin to stop producing its own natural oils. A revolutionary 
discovery in the field of skin care, Skin MD Natural Shielding lotion, 
will not cause this to happen; it works with the body's skin and not 
against it. 
 
#2. The best way to heal dry skin is to strengthen the skin's own natural barrier 
There is only one type of lotion designed to work with the skin and 
restore the skin's barrier - a Shielding Lotion. Dr. Brain Zogg, a 
board-certified dermatologist comments, "Shielding lotions are lotions 
that form a protective shield with the outer layer of skin and help keep
 out irritants and chemicals. They also allow the natural oils and 
moisture to remain in the skin so it can heal better. It is a big 
advantage that shielding lotions are light and go on without a greasy 
mess. Your skin needs help to keep out these moisture-robbing irritants.
 A fundamental difference between Shielding Lotions and traditional 
lotions are that Shielding Lotions enhance the skin's own natural 
protective abilities. Shielding Lotions turn the outer layer of skin 
into what could be described as a hydrating invisible shield, making 
them many times more effective than mere protective lotions and 
moisturizing creams."
 
#3. Most skin conditions are cause by the overwhelming amount of chemicals skin comes into contact with daily
Shampoos, antibacterial soaps, cosmetics, fragrances, colorants and 
other irritants bombard and penetrate a person's skin, breaking down the
 skin's natural protective ability and strip away moisture. Limiting 
one's exposure to products containing unnecessary chemicals can help one
 prevent against dry skin and other skin irritations. Dr. Peter Helton, a
 board certified dermatologist, explains how one can protect their skin 
by using a shielding lotion: "The concept of a shielding lotion is 
relatively new to dermatology and skin treatment. It binds to the skin 
such that the environment is not allowed to penetrate and desiccate the 
skin, essentially forming an invisible shield around and throughout the 
skin just like an invisible glove would. This is important as it allows 
the moisture to be maintained within the body and disallows, stops any 
products from harming the skin, like cleansers, acids, and all everyday 
solvents that we come into contact with."
A revolutionary discovery in the field of dry skin treatment, 
Skin MD Natural Shielding Lotion,
 has been found to help eliminate dry skin because of its unique 
properties. The lotion is the by-product of years of research into 
understanding the intrinsic properties of skin and the effects that 
modern-day chemicals have on the human body. Purchase SkinMD Natural 
Shielding lotion at any pharmacy in the United States or by calling 21st
 Century Formulations, Inc. located in Beverly Hills, Ca. They can be 
contacted at 1-800-540-4790 or can be contacted through their website: 
http://www.skinmdnatural.com, or emailed directly: 
jhsoeder@skinmdnatural.com
21st Century Formulations is a company dedicated to creating healthy 
skin care shielding lotions. For more information please contact 
1-800-540-4790.
---
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http://www.digitaljournal.com/pr/1050350#ixzz2KKLXe175
http://www.digitaljournal.com/pr/1050350
 
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